Last updated: February 9, 2026

Overview

Wellua, Inc. ("Wellua," "we," "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information in connection with our business, including when you visit our websites, purchase our cosmetic products, create an account, interact with our marketing, or otherwise communicate with us.

Scope

This Privacy Policy applies to personal information we collect through: (a) our websites and online services that link to this Privacy Policy, (b) our products and services (including customer support), and (c) sales, marketing, and business operations (for example, when you request information, subscribe to emails/SMS, enter promotions, or contact us). This Privacy Policy does not apply to third-party websites or services that we do not control, even if they link to our websites or services.

Contact & Company Information

Questions or concerns: privacy@wellua.com.

For purposes of applicable data protection laws, Wellua, Inc., 101 Cooper Street, Santa Cruz, CA 95060, is responsible for the personal information described in this Privacy Policy.

1. Information We Collect

1.1 Information you provide to us

We collect personal information you choose to provide when you make a purchase, create an account, sign up for offers or newsletters, contact customer support, submit reviews, participate in promotions, or otherwise interact with our online services.

Examples include:

·       Identifiers and contact details (e.g., name, shipping/billing address, email address, phone number).

·       Account information (e.g., login credentials and account preferences).

·       Order and transaction information (e.g., items purchased, order history, shipping status, and payment method details).

·       Customer support communications and content you submit (e.g., messages, photos you choose to share, reviews).

·       Marketing preferences (e.g., email/SMS subscription choices).

Calls and electronic communications: We may monitor and record customer service communications (such as calls or emails) for training, quality assurance, and to help resolve issues.

Promotions, sweepstakes, and surveys: Participation is voluntary. If you participate, we may request information such as name, email address, mailing address, and any other information needed to administer the promotion.

1.2 Information we collect automatically

When you use our websites or online services, we and our service providers may collect certain information automatically, including:

·       Device and usage data (e.g., IP address, browser type/settings, device identifiers, referring/exit pages, date/time stamps, and clickstream data).

·       Cookies and similar technologies (e.g., cookies, pixels, SDKs, and tags) used to operate our site, remember preferences, support security, understand usage, and support analytics and advertising.

·       General location information inferred from an IP address.

You can manage cookies and similar technologies through any cookie banner or preference center we provide and through your browser settings. If you reject cookies, you may still use our site, but some features may be limited.

1.3 Information from other sources

We may receive information about you from third parties, such as payment processors, shipping carriers, advertising partners, and social media platforms (for example, if you interact with our ads or link a social account). We may combine this information with information we collect directly, as described in this Privacy Policy.

2. How We Use Information

We use personal information to:

·       Process and fulfill orders, including shipping, returns, and exchanges;

·       Provide customer support and respond to requests and inquiries;

·       Create and manage your account and preferences;

·       Communicate with you about purchases, shipments, recalls, and product or policy updates;

·       Send marketing communications (where permitted by law and subject to your choices);

·       Personalize content and measure and improve our website, products, and services;

·       Support security, prevent fraud, and protect our customers and business; and

·       Comply with legal obligations and respond to lawful requests.

We may aggregate and/or de-identify information and use it for any lawful purpose, including research and analytics.

3. How We Disclose Information

We do not sell personal information for money. We may disclose personal information in the following circumstances:

3.1 Service providers

We may share personal information with vendors that provide services to us. Service providers may use personal information only to perform services for us and are expected to protect it and keep it confidential.

Common categories of service providers include:

·       Payment processors (to process payments and help prevent fraud).

·       Shipping and fulfillment providers (to deliver orders).

·       Customer support and communications providers (to manage support requests and send messages).

·       Cloud hosting and infrastructure providers (to host and operate our websites and systems).

·       Security and fraud prevention providers (to help protect our site, accounts, and transactions).

·       Analytics and advertising providers (to measure performance and, where applicable, deliver interest-based advertising, subject to your cookie choices).

3.2 Legal, safety, and security

We may disclose information as required by law (such as in response to subpoenas or similar legal process), in response to lawful requests by public authorities, and when we believe in good faith that disclosure is necessary to protect rights, protect safety, investigate fraud, or respond to a legal request.

3.3 Corporate transactions

If Wellua is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, personal information may be transferred as part of that transaction. Where required, we will provide notice of material changes.

3.4 Public content

If you submit content for public display (such as reviews or comments), it may be visible to others. Use caution when posting.

3.5 No direct marketing sales

We do not disclose personal information to third parties for their direct marketing purposes.

3.6 ‘Sale’ and ‘sharing’ under certain state laws

Some U.S. state privacy laws define ‘sale’ or ‘sharing’ broadly to include certain disclosures of personal information for cross-context behavioral advertising (interest-based advertising). If applicable, you may opt out using your cookie settings, browser-based signals (such as Global Privacy Control), or by emailing us at privacy@wellua.com.

4. Cookies, Analytics & Advertising

4.1 Cookies and similar technologies

We use cookies and similar technologies to operate our websites, support security, remember preferences, understand usage, and support analytics and advertising.

You can manage cookies through any cookie banner or preference center we provide and through your browser settings.

4.2 Analytics

We may use third-party analytics services (such as Google Analytics) that use cookies and similar technologies to help analyze how users use our website.

4.3 Interest-based advertising

We may work with advertising partners to show ads on our site or across the internet that are tailored to your interests. You can learn more about interest-based advertising and opt out through industry tools such as:

·       Network Advertising Initiative: www.networkadvertising.org/managing/opt_out.asp

·       Digital Advertising Alliance: aboutads.info/choices

·       Google Ads Settings: adssettings.google.com

Opt-out preferences are device and browser specific. If you delete cookies, use a different browser, or use a new device, you may need to renew your opt-out choice.

5. Global Privacy Control & Universal Opt-Out Signals

We respond to opt-out preference signals sent through the Global Privacy Control (GPC) and similar universal opt-out mechanisms where required. These choices generally apply only to the device or browser on which you set them. Learn more at www.globalprivacycontrol.org.

Do Not Track: We do not currently recognize or respond to browser-initiated Do Not Track signals.

6. Sensitive Personal Information

Some laws treat certain information as ‘sensitive’ (for example, precise geolocation, certain health-related information, or account log-in credentials). We do not intentionally collect sensitive information unless needed to provide services or comply with law. Where required, we obtain consent before processing sensitive personal information, and we provide additional notices when appropriate.

7. Your Choices

7.1 Marketing communications

You can opt out of promotional emails by following the unsubscribe instructions in the message or by emailing support@wellua.com. You may still receive service-related or transactional communications (such as order confirmations).

7.2 Cookies and advertising choices

You can manage cookies via any cookie banner or preference center we provide and through your browser settings. You can also opt out of certain interest-based advertising as described above.

8. U.S. Privacy Rights (State Law)

Depending on your U.S. state of residence, you may have certain rights regarding your personal information. These rights may include the right to:

·       Confirm whether we are processing personal information about you and access that information;

·       Correct inaccuracies in your personal information;

·       Delete certain personal information;

·       Obtain a copy of certain personal information in a portable format (where available); and

·       Opt out of certain processing, such as targeted advertising, the sale of personal information, or profiling in furtherance of decisions that produce legal or similarly significant effects (where applicable).

How to submit a request: Please email privacy@wellua.com (preferred) or write to us at the address in the Contact Us section. We will take reasonable steps to verify your request and respond within the time required by applicable law.

Appeals: If we decline to take action on your request, you may appeal by replying to our response or emailing privacy@wellua.com with the subject line ‘Privacy Request Appeal.’ We will review and respond to appeals within the time required by applicable law.

Authorized agents: Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and may still need to verify your identity.

Non-discrimination: We will not discriminate against you for exercising privacy rights where prohibited by law.

9. Supplemental Notice for California Residents

This notice supplements the Privacy Policy and applies to California residents for personal information collected on or through our websites and services and through other means (such as offline, in person, and over the telephone).

Categories of personal information: Categories may include identifiers; contact information; commercial information (purchase history); financial information (payment details); internet or other network activity; general geolocation; inference data; and sensory information (e.g., call recordings). Sensitive personal information may include account log-in credentials.

Purposes: We collect and use personal information for the purposes described in this Privacy Policy, including to provide products, process orders, customer support, security, analytics, and marketing.

‘Sale’ and ‘sharing’: We do not sell personal information for money. As described above, some disclosures related to cookies and similar technologies may be considered ‘sale’ or ‘sharing’ under California law. To opt out, use your cookie settings, GPC where applicable, or email us at privacy@wellua.com.

Limit the use of sensitive personal information: We do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under California law.

California Shine the Light: We do not disclose personal information to third parties for their direct marketing purposes.

10. Data Retention

We retain personal information for as long as needed to provide services and as necessary to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods depend on the type of information and how it is used. Examples include:

·       Account information: for the life of the account and a reasonable period thereafter.

·       Order and billing records: as required by tax, accounting, and consumer protection obligations.

·       Customer support communications: for as long as needed to provide support and maintain service history.

·       Security logs: for a limited period appropriate for security and fraud prevention.

·       Marketing contact information: until you opt out or we determine it is no longer needed.

Where we cannot specify a fixed period, we use criteria such as the duration of our relationship, legal obligations, and the sensitivity of the information.

11. Data Security

We use physical, administrative, and technical safeguards designed to protect personal information. Payment information may be transmitted using secure connections (e.g., SSL).

However, no method of transmission or storage is 100% secure. You provide information at your own risk. If you believe your privacy has been breached, contact us immediately at privacy@wellua.com.

12. International Processing

Personal information may be stored and processed in the United States and other locations where Wellua and our service providers operate.

13. Children’s Privacy

Our websites and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we collected personal information from a child in a manner prohibited by law, we will delete it as required.

14. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we may post a prominent notice on our website or provide notice through our services or by other appropriate means. We will also update the “Last updated” date at the top of this Privacy Policy.

15. Contact Us

Email: privacy@wellua.com

Customer support: support@wellua.com

Mail: Wellua, Inc., 101 Cooper Street, Santa Cruz, CA 95060

Website: wellua.com